Universal has launched a messenger vinyl delivery service

Universal has launched a messenger vinyl delivery service

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Reply “yes” to a suggestion to receive the record. 

UMG has debuted a new vinyl delivery service that sends recommendations and allows you to purchase these releases via a FB messenger bot, reports Billboard.

Read more: The World’s Best Record Shops

Users who sign-up for the service through UMG’s online shop The Sound of Vinyl gradually build a “taste profile” based on reactions to recommendations that they receive.

Over time the FB bot will send suggestions better suited to an individual’s likes and dislikes.

To purchase a record, give up your credit card details to FB, respond “yes” and the record will arrive in 5-7 days via post.

“As we were discussing the explosion of interest in vinyl, UMG executive VP Michele Anthony hit upon the idea of a record club, but with a very modern approach,” says Universal Music Enterprises (UME) president/CEO Bruce Resnikoff.

Head here for more info. Alternatively, check out our ever-growing list of the World’s Best Record Shops to get that wonderful human touch.

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