January 22, 2015
London’s influential hip-hop record store will be resurrected as a pop-up for Record Store Day 2015.
Located just off London’s Carnaby St, Deal Real was famous for its in-store events, which saw the likes of Amy Winehouse, GZA, Mos Def, Kanye West and John Legend [pictured above] pass through the shop, as well as open mic events held for up-coming talent.
By its closure in 2007, it had become London’s epicentre for hip-hop and urban youth-culture, responsible for showcasing, supporting and nurturing a wealth of burgeoning talent, many of whom went on to attain mainstream success.
The 2015 pop-up launches on Record Store Day Saturday 18 April 2015 at 14 Newburgh Street, close to the shop’s original location. The one-off shop will host workshops, in-store singings, performances and broadcasts of archive footage from past in-store events. Visitors are told to “expect definitive line-ups of some of the most established UK and international artists, alongside the freshest up and coming talent”, with details to follow on the Deal Real website.
Watch Mos Def and Kanye West perform at Deal Real: