Shure is discontinuing its turntable cartridge range

Shure is discontinuing its turntable cartridge range

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In its heyday the company was producing around 28,000 cartridges a day.

American audio company Shure is discontinuing all of its phono products this summer.

Read more: The complete guide to turntable cartridges

Announcing the news via its website the company explained, “in recent years, the ability to maintain our exacting standards in the Phonograph Cartridge product category has been challenged, resulting in cost and delivery impacts that are inconsistent with the Shure brand promise.”

Shure has been making pioneering cartridges since the 1940s including the first cartridge capable of playing both 33 and 78 rpm records, as well as design innovations such as the needle-tilt principle which minimises record wear, and the trackability engineering concept.

At the height of its production, Shure was manufacturing roughly 28,000 cartridges a day, 25,000 of which were made at its phonograph production plant in Arizona.

The company will discontinue production of all models in summer 2018.

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