Pioneer launch turntable ad campaign to “Free Your Vinyl”

Pioneer launch turntable ad campaign to “Free Your Vinyl”




Audio and DJ gear manufacturer Pioneer look to capitalise on the hike in vinyl sales by launching a vinyl-specific ad campaign.

Maybe the creatives at BBDO Proximity, the Berlin ad agency behind Pioneer’s latest campaign saw the stats: Vinyl sales are up across the board but 27% of record buying 18-24 year olds don’t own turntables.

Rather than create a new product, Pioneer have turned back to the classic PL-990 automatic turntable, in an unprecedented, but not particularly surprising move to advertise a product that has existed for years.

Check out the campaign images below.






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