VPI and Shinola collaborate on “American Made” turntable

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Two years in the making.

VPI Industries has revealed its latest turntable, the Runwell, created in collaboration with Detroit’s luxury lifestyle brand Shinola.

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The Runwell promises the quality and performance of a VPI player with the style of a Shinola product, an outcome that took two years to achieve. The turntable shares the same platter and motor as a VPI classic and the tonearm and internal phono of a VPI player. Find the complete specs below.

Sharing the news on Facebook, VPI explained that both companies share a love for “American Made product[s] and opportunity for the American worker.” Accordingly, the deck is assembled in Motor City town Detroit and is billed as having “the feel of a true American Made muscle car”.

Available from November, the Shinola Runwell will retail for $2,500.

Specifications:

Two-speed belt-driven manual turntable: 33-1/3 and 45 RPM.
Stainless steel precision low-friction tone arm and stand.
300 RPM 24-pole AC synchronous motor.
Pre-mounted moving magnet cartridge.
Solid aluminum top and plate.
Modular phono pre-amplifier.
White oak wood skirt base.
Speed accuracy: >0.3%.
Wow and flutter: >.1%.
Rumble: >85db down.
Metal feet.
Dimensions: 4.3″H x 18.5″W x 13.5″D; weighs approx. 40 lbs.