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Pizza DJ?

Pizza Hut’s latest gimmick is offering you the novel chance to DJ with an empty pizza box. The box features a DJ setup printed in conductive ink with two decks, pitch control, volume control and crossfader.

Created by printed electronics specialist Novalia, the battery-powered box links up with your device via Bluetooth and connects to any MIDI compatible DJ software like Serato or Traktor. It lets you scratch and rewind tracks. Being non-vinyl, it’s even got a sync button.

Watch Rinse FM’s DJ Vectra demonstrate the box – which actually seems to work quite well – in the video below. If you want one, you’ll need to eat fast because there’s just five out there. Just watch out for that pizza grease…

Read Next: The use and abuse of vinyl in advertising

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