Gucci sends limited 12″ record as fashion show invitation

Featuring Florence Welch reading William Blake and A$AP Rocky reading Jane Austen.

Gucci has sent out invitations to its Fall/Winter 2017 fashion show in the form of a limited edition 12″ record featuring Florence Welch of Florence & The Machine and A$AP Rocky.

According to posts of Twitter and Instagram, the A-side features Welch reading from William Blake’s collection of poetry ‘Songs of Innocence and Experience’, while the B-side hears A$AP Rocky recite “A love letter from Frederick Wentworth to Anne Elliot” from Jane Austen’s classic novel Persuasion.

Pressed to a single LP and housed in a mirrored gatefold adorned with existential musing “What are we going to do with all this future?”, the pair behind the recordings are expected to feature in the soundtrack to the show, taking place this afternoon (22nd February).

See the record up close below:

The @gucci F/W 2017 invite is a vinyl featuring @asvpxrocky and @flo_tweet. @tinaleung pic.twitter.com/8cl25oDgF7

— Complex Style (@ComplexStyle) February 22, 2017