Aries, Jeremy Deller and David Sims explore pagan mysticism in new The Store X show

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Wiltshire B4 Christ features large scale lighboxes, neon sculptures, murals and a new film by Jeremy Deller.

Turner Prize-winning artist Jeremy Deller, photographer David Sims and fashion brand Aries have joined forces to create a new immersive exhibition at The Store X this January.

Centred around Stonehenge and shot at various Neolithic sites around the UK, Wiltshire B4 Christ explores notions of mysticism, pagan symbolism and British identity, manifested as large scale lighboxes, neon sculptures, painted murals and a new film by Jeremy Deller.

It continues Deller’s fascination with Stonehenge, which has seen the artist create an inflatable, life-sized replica called Sacrilege, which was recently installed on the site as part of its centenary celebrations.

As Aries’ Creative Director Sofia Prantera explains: “This project inverts the traditional idea of fashion and makes the product the enabler rather than the focus. We have a fascination with ancient symbols and these have always appeared in Aries’ graphics… Jeremy’s work focuses on similar themes developing the product and subsequent displays together has been an incredible process. As a society we might have lost religion, but a return to paganism and spirituality seems to offer a new way to connect with others, to congregate, which I am hoping this project can explore and deliver.”

The exhibition will be accompanied by a book, merchandise and a 30-piece capsule collection featuring unique artworks by Deller and Aries. Tees, sweats, shirting, socks, blankets, stickers and other items will be available for the duration of the show at The Store X, 180 The Strand, and then exclusive to Dover Street Market worldwide from Friday 18th January.

Published by The Store X, the accompanying book sets acts as a guide to the Neolithic sites of Great Britain, framed in an academic style alongside more than 50 images shot at these ancient sites by David Sims and styled by Jane How.

Last year, The Vinyl Factory collaborated with Aries to release Super Dario, a limited edition pressing of two classic Goblin soundtracks for cult Dario Argento films Suspiria and Profondo Rosso.

Wiltshire B4 Christ will open at The Store X, 180 The Strand, London on Wednesday 16th January and run until Sunday 27th January. Entry is free and the exhibition will be open daily from 12pm-7pm.

All photos by David Sims and styled by Jane How.

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